![]() ![]() From there he traveled to London to accept the position of artist-in-residence at the National Theatre Company where he studied Shakespearean production at the Old Vic theatre. Upon graduating, McKee directed the Toledo Repertory Company, acted with the American Drama Festival, and became artistic director of the Aaron Deroy Theater. He then received the Professional Theater Fellowship and returned to Ann Arbor, Michigan to earn his master's degree in Theater Arts. McKee's creative writing professor was the noted Kenneth Thorpe Rowe.Īfter completing his Bachelor of Arts degree, McKee toured with the APA (Association of Producing Artists) Repertory Company, appearing on Broadway alongside Helen Hayes, Rosemary Harris and Will Geer. While an undergraduate, he acted in and directed over thirty productions. Upon receiving the Evans Scholarship, he attended the University of Michigan and earned a bachelor's degree in English Literature. He continued acting as a teenager in theater productions in his hometown of Detroit, Michigan. ![]() Robert McKee began his theater career at the age of nine, playing the title role in a community theater production of Martin the Shoemaker. Storynomics, and the accompanying seminar, instructs leaders, managers and marketers how to use story in strategic management, brand management, and business communications. In 2018, McKee partnered with digital marketer and Skyword CEO Tom Gerace to write Storynomics: Story-Driven Marketing in the Post-Advertising World. Rather than teaching story as a "mechanical" form, McKee gained attention for teaching story principles, allowing writers for theater, novels, film and television freedom to apply them as they wish provided the story ultimately "works."Īfter consulting on business storytelling for multinational companies including Microsoft, Nike, Hewlett-Packard, Time Warner, and Siemens, in 2013 McKee launched a seminar for the business community in Los Angeles, New York City, Beijing, and Malta. McKee's one-day "Genre Seminars" teach writers the conventions of different styles of storytelling including thriller, comedy, horror, love story, action story, and writing for television. The three-day seminar teaches writers the principles of storytelling. Robert McKee's "Story Seminars" have been held around the globe including Boston, Moscow, Amsterdam, Beijing, Mumbai, Paris, Rio de Janeiro, Sydney and annually in New York City, Los Angeles, and London. McKee also has the blog and online writers' resource "Storylogue". McKee is the author of Story: Substance, Structure, Style and the Principles of Screenwriting, Dialogue: the Art of Verbal Action for Stage, Page and Screen, Storynomics: Story-Driven Marketing in the Post-Advertising World and Character: The Art of Role and Cast Design for Page, Stage, and Screen. Robert McKee (born January 30, 1941) is an author, lecturer and story consultant who is known for his "Story Seminar", which he developed when he was a professor at the University of Southern California. ![]()
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